Much of what Jackie said was positive – she liked the fact that Kim had catered for all skin tones, adored the highlighter, and called Kim a “revolutionary” in makeup application – but she had a few criticisms too.

Jackie didn’t like the double-ended sponge and brush that came with the contour, said the price point was too high, and also said that contouring is “outdated” in the beauty community, questioning why Kim hadn’t launched this product “five years ago.”