By their own account, Chip Gaines and Joanna Gaines are not breaking up.

The beloved husband and wife, who are about to embark on their fifth season as co-hosts of HGTV’s Fixer Upper, shot down divorce rumors this week.

However, simply because all is well between Chip and Joanna, this doesn’t mean all is well between Chip, Joanna… and a handful of their fans.

Chip and Joanna Gaines for Target

Earlier this week, the reality stars announced that they’ve developed a home decor collection called “Hearth and Hand with Magonia” that will go on sale in Target stores across the country, beginning on November 5.

Wrote Chip as a caption to the above photo:

“Jo has poured her heart and soul into this new line, Hearth & Hand with Magnolia available at Target November 5th.

“We’re here with Bullseye at Target HQ today announcing it to all of their team members!”

Pretty exciting, right? A pretty cool next step for the home renovator and designer, right?

WRONG, according to many critics.

Because Chip and Joanna are known as evangelical Christians, and because Target allows transgender employees and customers to use restrooms and fitting rooms that best align with their gender identity, some Internet users think the couple ought to rethink this partnerships.

They’re total hypocrites, if not, argue these viewers.

“Why are u using Target?I thought youll were Christians.My friends & thousands of others r boycotting them because of their bathroom policies,” wrote one Twitter person, while others have added takes such as the following:

gaines hate

And here is what a couple Facebook followers wrote on the couple’s official page:

– As much as I love Chip and Joanna, not even their product will get me to shop at Target again. Sorry, I’ll look for another place to buy your product.

– Why would you sell at Target when so many wonderful shops would love to have your merchandise?

Sorry I won’t be able to buy it, haven’t set foot in there since they announced either gender can use dressing rooms and bathrooms.

Fun with Chip and Joanna

The topic of Chip and Joanna’s religion has come up in the past.

They got into hot water last year after it was revealed that their pastor did not believe in gay marriage.

Neither Chip nor Joanna ever spoke on this subject themselves, not directly, but Chip did Tweet the following in response to the uproar:

“Be on your guard; stand firm in the faith; be courageous; be strong. DO EVERYTHING IN LOVE.

“U know.. even as all hell ‘appears’ to be breaking loose. All I have to do is look at my 4 precious babies sleeping, or kiss Jo good morning and at least at that moment, at my house, all is right with the world.”

In this case, the stars have once again avoided the topic of religion or faith when discussing their Target deal.

“Despite our initial insecurities about partnering with a large retailer, Target has exceeded our expectations every step of the way,” Chip said on Tuesday, concluding:

“With our friends, our family and with the people we do business with, we are serious about continually finding common ground. We are thankful to get to work side by side with the people at Target.

“We believe we are going to build something really beautiful together and that our positive impact will be far greater now than it would ever be apart.”