When she poses for selfies online, Kylie Jenner rarely wears a lot of clothing.
When she checks her bank account these days, however, Kylie Jenner sees a whole lot of money.
Just how much money may cause your jaw to shatter based on the speed at which it will drop to the floor.
Featured on WWD.com, Kylie and mother Kris Jenner spoke to the website this week about the former’s beauty company, Kylie Cosmetics.
And while it may have received some very negative customer reviews over the years, that apparently has not stopped people from purchasing products sponsored by Kylie.
Not by a long shot.
Kylie Cosmetics reportedly made $420 million in sales over the past 18 months, according to paperwork filed by Kris Jenner and discussed in the WWD article.
The fashion trade goes on to write that the company is projected to see sales go up by 25 percent next year… and is on track to become a billion-dollar beauty brand by 2022.
Yes, a BILLION-DOLLAR beauty brand.
Take that, Kim Kardashian, huh?
For context of this accomplishment, WWD notes that Estee Laude reached revenues of $500 million after a decade.
And L’Oreal’s Lancome became a billon-dollar brand in 2015. After 80 years.
Kylie Cosmetics, meanwhile, wasn’t even created until 2015. This is all pretty nuts.
“In the beginning I didn’t really know what my vision was,” Kylie told WWD, explaining of her business endeavor:
“I didn’t know if I wanted to keep my whole line the same, consistent.
“And then I think I realized over time that I like to switch it up, so … that’s where I kind of started creating my collections and just changing all my vials pink if I wanted to and doing fun unit cartons and just really, just having fun with the line.”
The 20-year old mogul launched her now-famous lip kits in three shades in November of 2015.
“I refreshed the page about a minute after we launched and everything was sold out,” she said. “I thought there was a glitch at first.”
Since this time , Jenner has expanded her collection to include blushes, highlighters and eyeshadow palettes.
“I think people were surprised that the brand is so successful because it’s something that Kylie’s created but didn’t really expect the whole business to be the perfect storm,” says her mother, expounding as follows:
“One they tried it, saw it, wore it, were able to experiment with it, and it’s such a great product and it’s so well done, it just kind of exploded and I think that people were thinking, ‘Oh, OK, is she really a player in this business?’
“And I think she proved that she is.”
Concludes her famous, supportive parent:
“Kylie is hardworking, creative, focused and she has the most amazing work ethic of anybody I’d ever met in my life and she really considers this her true passion, an honor and a huge responsibility…
And just to think… if Kim had never been plowed by Ray J on camera, none of this would be possible.
Talk about amazing!