For the second year in a row, Skittles has made a gesture in support of the LGBT community.
With June widely considered Pride Month, the candy has gone all-white in various markets because, as the company behind Skittles explains, “during Pride, only one rainbow matters. So we’ve given up ours to show support.”
The Skittles taste the same, it’s worth noting.
The typical colors associated with this beloved candy are simply the result of dye, not flavor of any kind.
But try telling that to the Internet!
As you might expect, a variety of users are responding in a variety of ways to this news. And not every reaction is positive…
These are White Skittles
Yes, they look unusual. But remember the basis for the temporary change? It’s an admirable cause.
The Affiliated Message
These white Skittlers are display in the U.K.’s Tesco stores, with a note that profits will be sent to charities that support LGBT+.
The Reactions Commence
Okay, fair: the packaging could use some work.
No Way! The Package is Great!
Fine. Sorry. Calm down.
Even More Praise
Hey, maybe the Internet isn’t so mean after all!
Wait, what?!? This is a race thing now?