1. In the original Archie comics, Jughead was an asexual goofball who ate everything in sight. He scarfed down hamburgers like every other page.

2. But in the CW adaptation, Riverdale, Jughead (played by Cole Sprouse) is an angsty loner with romance on the brain and very little appetite.

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3. The fans were in an uproar!

4. So the creative mastermind operating Netflix’s twitter account posted this video of Jughead sensually gnashing his molars into a patty.

9. It is essentially 2017’s response to 2007’s Paris Hilton’s burger commercial.

10. We’ve come so far.

11. Also, who is the social media intern operating Netflix’s twitter account?

13. And don’t worry guys, Jughead finally ate a burger on the show for real in the season finale.

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